“Keep Calm and Carry On” was a poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of invasion.
In 2000, an original printing of the KC&CO poster was rediscovered in a second-hand bookshop in Alnwick, Northumberland.
I have a copy of the poster at work, at home, and as numerous bookmarks. The succinct message is nothing if not a reminder; a way for me to mentally check-in. I may not be expecting the Germans to blitz at any moment, but tapping into the nostalgic British philosophy of …
“…unshowily brave and just a little stiff, brewing tea as the bombs fall…”
is something I happily stand behind.